Distributed in the UK by Shaw Paints Ltd


Benjamin Moore primers ensure the best possible results by providing a proper foundation for every finish coat. Our general purpose primers combine superior performance, such as excellent adhesion and sealing with great application properties, such as excellent flow and fast recoat times. Our task specific primers are considered best in class, balancing the need for oustanding functional performance with ease of use.

Ryan Gibbs

Stix is the best adhesion primer I've used. It just sticks and imo is the best foundation for any tricky substrate. Just to note, rubs down beautifully and covers great. The high hiding primer far exceeds anything I've used before for coverage and hide. Will obliterate anything in two and it most cases one.

Both level superb!

2 years ago

Tehomas Bow

Great primer, excellent hiding qualities goes on very well, sands well and sits down beautifully. 10/10 this is my primer of choice from now on.

2 years ago

Matthew Wright

I purchased a gallon of insl-x stix primer to coat up some melamine wardrobes. It was quick & easy to apply & sanded down great. I was doubtful any primer would give me the adhesion i required but this primer proved me wrong!

3 years ago

Adam Henry

Fantastic all round water based primer.

It has good adhesion on properly prepared surfaces.

Like other Benjamin Moore products easy to apply, good at obliterating strong colours, and surprisingly does well at blocking tannin and old water stains.

4 years ago

Gareth Thompson

This high-hiding primer has to be the best primer on the market. Its opacity, levelling and stain blocking capabilities on a quite difficult timber with high tannin levels was truly outstanding. Take it to yet another level when sprayed with an wagner xvlp 3500 unit, an excellent product all round.

4 years ago

Craig Brooks

The high hide is a great primer that adheres well to surfaces. I have used it to paint a flat panel fake wood (melamine?) door. The primer adhered well and dried quickly.

Compared to some others on the market its very low odour too, which is a definite plus!

4 years ago

Adam Pearce

I went to visit these guys and they are knowledgeable and welcoming. The primer is fantastic, I used 2 coats to cover some dark purple lines and it worked perfectly. I am sold on Benjamin Moore paint.

4 years ago

David Crossman

Easy and quick to apply. Fast drying. Good adhesion.

4 years ago

Sam Graham

Fantastic Primer! Easy application and sticks to surfaces very well.

5 years ago

High-Hiding All Purpose Primer

  • Our highest performing multi-surface 100% acrylic primer that delivers maximum hide and ensures a uniform finish for all surfaces
  • Provides superior adhesion and is more forgiving over difficult substrates
  • Excellent all-round stain blocker
  • Great flow and levelling
  • Fast drying
  • Low VOC, Low odour
  • Mildew resistant
  • Interior/Exterior Use
  • 100% acyrlic latex
  • Soap and water clean up
  • Available in white
  • Low sheen (7-12 @ 85°)
  • Click here for more about our Sheen Levels


  • Strong adhesion and sealing
  • Excellent stain blocking
  • Provides a mildew resistant coating
  • Quick drying
  • 100% acrylic multi-surface primer
  • Suitable for new or previously coated wood, plasterboard, plaster, various non ferrous metals, cured masonry
  • Can be used on previously painted ferrous metals
  • Interior and exterior use
  • Soap and water clean up.
  • Click here for more about our Sheen Levels

SuperSpec® Acrylic Metal Primer

  • Water-based Acrylic metal primer that minimizes flash rusting and protects steel from corrosion
  • Excellent rust inhibition
  • 2 hour recoat time and fast full cure
  • Excellent adhesion
  • Low odour
  • Suitable for galvanised metal and ferrous metal
  • Interior and exterior use
  • Soap and water clean up
  • Click here for more about our Sheen Levels

Insl-X® Stix®

  • Acyrlic-urethane bonding primer-sealer
  • Unparalleled adhesion to challenging surfaces
  • Cures in temperatures as low as 1.5°C
  • Creates extremely hard film
  • Excellent enamel holdout
  • Compatible with almost any top-coat
  • Easy to sand
  • Low odour
  • Suitable for ceramic tile, PVC, Vinyl and plastic, glass and glazed block, glossy paint, fibreglass and galvanised metal
  • Interior and exterior use
  • Soap and water clean up.
  • Click here for more about our Sheen Levels

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Benjamin Moore, the triangle "M" symbol, Aura, Regal Select, Natura, Green Promise and Gennex are all trademarks of Benjamin Moore & Co.

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