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formerly Shaw Paints Ltd
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Privacy Policy

This Privacy Policy was last modified and is effective as of 25th July 2021.

This privacy policy ("Privacy Policy") describes how Benjamin Moore UK Ltd. (formerly Shaw Paints Ltd) ("Benjamin Moore," "we," "us," or "our") handles certain personal data that we collect via our website www.benjaminmoorepaint.co.uk, its subdomains, and other pages, sites or mobile applications which provide an authorized link to this Privacy Policy (collectively, "Sites"). This Privacy Notice also describes how you may exercise your rights or contact us with questions or concerns regarding our Processing of your personal data.

Who is responsible for your data

This Privacy Policy refers to the personal data collected by Benjamin Moore UK Ltd., a private limited company registered in England and Wales under the company number 9573012. Our Registered office is 804 Oxford Avenue, Slough, SL1 4LN.

For the purposes of applicable UK and EU privacy law, we are the "data controller." Our registration with the ICO Data Protection Register is ZA349035.

Personal Data we process

We collect and process the following types of personal data:

  1. Your name, your postal address, telephone number, email address or social media account ID. This personal data is collected when you create an account on our Sites, purchase a product on-line, over the telephone or in one of our stores, attend an event such as a Trade show or training event, enter any promotion or competition, or communicate with us via any channel to ask us to send you information about our products or services.
  2. Your username and password for our Sites. When making order on our Sites or over the telephone, we will create an account profile for you which is accessed by a username and password. Our employees have access to your username but your password is held on a secure server and is not visible to employees.
  3. Information about your order history. We retain personal data about the products, colours, finishes and volumes that you have purchased. We do not retain any payment card details.
  4. Correspondence between us. We retain electronic or physical copies of correspondence between us, be it via email, letters, telephone calls or messages on our various social media channels.
  5. Personal Data about your project, home or business. In order to offer the best advice, we may sometimes ask for information relating to the project, your home or your business.
  6. Product reviews. When you submit a product review on our Sites, your review will appear alongside your name. No other personal details will be visible or made available.
  7. Personal Data about how you use our Sites and social media platforms. When you navigate on our Sites or our social media pages, we use tracking software to understand how our Site and social media platforms are being used. Please see our cookie and tracking technologies statement below.
  8. Sensitive Personal Data. We do not intentionally collect or process any data that is considered "special categories of personal data", as defined by Art. 9 of the GDPR.

Cookies and Other Tracking Technologies

We use cookies on our Sites to enable us to collect information about your visit and provide you with a more personalised service when you browse our Sites and engage with us. A cookie is a small piece of data (text file) that a website, when visited by a user, asks your browser to store on your device in order to remember information about you (such as your language preference or login information). Those cookies are set by us and called first party cookies. We also use third party cookies, which are cookies from a domain different than the domain of the Site you are visiting (including for our advertising and marketing activities). You can choose which cookies to enable by clicking the appropriate link on our cookie banner.

We may enable the following types of cookies on our Sites:

Strictly Necessary Cookies
These cookies allow you to use some of the features of our Sites, like setting your privacy preferences, logging in, or filling in forms. These cookies are strictly necessary to provide you with services available through our Sites and cannot be turned off.

Functional Cookies
These cookies let you browse our Sites or benefit from enhanced features, such as memorising language preferences or using instant messaging support. If these are disabled, it could impact your experience of some Site functionality.

Performance Cookies
These let our Sites work better according to the way you use them. They may be set by us or by third party providers whose services we've added to our pages. If you don't allow these cookies, then some or all of these services may not function properly.

Targeting Cookies
These are provided by our third-party advertising partners, and collect information about your browsing habits and preferences. This information allows us, and our third-party advertising providers, to display relevant content and advertisements on other websites you visit.

How we use your Personal Data

We, and our third party service providers acting on our behalf, may use your personal data in the following ways:

  • To fulfil any contracts entered into between you and us, such as fulfilling your order.
  • To communicate with you for administrative purposes, such as to send you information about your order and notify you of delivery arrangements. These communications are a necessary part of our order fulfilment process and therefore you will continue to receive such emails when you order from us, even if you have unsubscribed from our email newsletter.
  • To provide you with information about our products or services where you have initiated an enquiry via any of our communication channels.
  • To retrieve information about your previous orders (colours, sheens, products and volumes).
  • To allow you to access any personalised features on our website, such as saving favourite colours.
  • To ensure that our Sites are presented in the most effective manner for you and for your computer and to track how people navigate and use our Sites.
  • To notify you about changes in our pricing, products and services.
  • To fulfil our administrative tasks and to protect our business interests, such as billing, credit control, payment card verification, fraud screening and security or legal processes.
  • To create de-identified or aggregated data relating to the use of our Sites and offerings.
  • For other purposes as we may communicate to you from time to time.

We process your personal data subject to a number of legal bases, including on the basis of our legitimate interests, where it is necessary for the performance of a contract with you, or where you have consented to us doing so.

Sharing your information with third parties

We may share your personal data with our service providers who perform services on our behalf and in accordance with our instructions. Our service providers are not permitted to use personal data for any purposes other than as required for performance of services on our behalf and are not permitted to use your personal data for their own purposes. Where necessary, or with your consent, we may also share Personal Information with other third parties involved in your transaction, such as relevant retailers and distributors.

We may also make your personal data available to other third parties:

  • When compelled by a governmental agency, law, regulation, a court or other legal process;
  • If we believe you are violating, or have or may violate, any law, regulation, or our Terms and Conditions;
  • If we believe you are or may be a threat to the safety, property, interests or rights of Benjamin Moore or others;
  • In order to investigate, respond to or resolve problems or inquiries or defend our interests; and
  • In the event of a merger, acquisition, change of control, joint venture or other business combination.

Payment card information

Card payment transactions will be processed by a third party payment provider. We, with support from our authorized third party payment provider, will only use your payment information to process your payments to provide you with the products or items you ordered through our Site and telephone. Our current payment provider is Barclaycard, but this may change from time to time.

For our Sites and email payments, your credit/debit card details are entered directly into Barclaycard's secure payment portal and never revealed to us. Barclaycard encrypts your credit/debit card information and operates a secure server.

For telephone payments, you credit/debit card details are entered directly into Barclaycard's secure payment portal by a member of Benjamin Moore staff. They do not record your card details in any other way and once the payment is processed, card details are no longer available to staff members.

Links to other sites

Our Sites may contain links to third party websites not operated by Benjamin Moore. If you follow a link to another website from one of our Sites, you should note that those websites will have their own private policies, cookie policies and terms and conditions. We do not accept any responsibility or liability for the policies of third party websites.

Security of your Personal Data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your Rights Regarding Personal Data

Subject to applicable law, you may have the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data.
  • Request restriction of processing of your personal data.
  • Data Portability. You may request that we provide you, or a third party, with a machine readable copy of your personal data.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you would like to exercise any of these rights, please contacting us using the methods provided in the "Contact Us" section below, detailing your name, address and the information which is of interest to you. You can also complete our Privacy Web Form.

You may have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning your personal data. We encourage you to first reach out to us first using the methods provided in the "Contact Us" section below, so we have an opportunity to address your concerns directly before you do so.

International Transfers

When we transfer your personal data to other countries, we will use, share and safeguard that personal data as described in this Privacy Policy. We may transfer the personal data we collect to countries outside of the European Economic Area which do not provide the same level of data protection as the country in which you reside and are not recognised by the European Commission as providing an adequate level of data protection. We only transfer personal data to these countries when it is necessary for the services we provide you, or it is necessary for the establishment, exercise or defence of legal claims or subject to safeguards that assure the protection of your personal data, such as European Commission approved standard contractual clauses.


We retain your personal data only for so long as is necessary to fulfill the purposes for which it was collected, unless a longer retention period is permitted or required by applicable law. If you want to learn more about our specific retention periods for your personal data, please contact us using the methods provided in the "Contact Us" section below.

Changes to this Privacy Policy

We reserve the right to update and change this Privacy Policy from time to time in order to reflect any changes to the way in which we process your personal data or changing legal requirements. Any changes we may make to this Privacy Policy in the future will be posted on the Sites and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please email us at info@shawpaints.co.uk.

You can also write to us via postal mail at: Privacy Administrator, Benjamin Moore UK Ltd, 804 Oxford Avenue, Slough, SL1 4LN.

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