The Green Promise® designation is Benjamin Moore's assurance that its eco-conscious paints meet and exceed the strictest US industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore. Benjamin Moore has applied the toughest standards to create a "Green Promise" designation so that you know the paint that's contained within goes above and beyond standard green expectations.
VOC stands for Volatile Organic Content and cited on all of our products in accordance to EU Directive 2004/42/EC and the British Coatings Federation 5-band classification.
Since our products are manufactured and sold in North America as well as imported into the UK market, our product labels, data-sheets and US generated marketing materials/social media also include statements relating to US legislation and US industry guidance. In particular, the US market allows for products containing less than 1g/l VOC to use the designation "zero VOC".
In the UK, the "zero VOC" designation is not recognised and as such we follow the British Coatings Federation 5 point classification when we promote our our products in the UK.