A fresh palette. A revitalised spirit. A soft, rosy hue blooming with potential. Benjamin Moore's Colour of the Year 2020, First Light 2102-70, is the backdrop for a bright new decade.
"We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living. First Light 2102-70 reflects a new definition of the home – a shift in mind set from the material to satisfying the core needs in life: community, comfort, security, self expression, authenticity and ultimately, optimism." says Andrea Magno, Director of Colour Marketing and Development at Benjamin Moore.
"Over the last few seasons, we have gradually seen neutrals with pink and red undertones taking over from our traditionally cooler grey neutrals, so the selection of First Light 2102-70 as our Colour of the Year takes this evolving trend a step further. Its a soft, dusky rose tone that flatters any space and reflects the desire to use blush tones in grown-up spaces as well as a trend towards using more colour overall in our living environments." says Helen Shaw, Marketing Director at Benjamin Moore UK
The ten harmonious hues of the Colour Trends 2020 palette, including First Light, deliver modern paint colour pairings that combine optimism with understatement, a timeless way to lighten up.
The Colour Trends 2020 Palette